While some stops coincided with light fairs such as the EXPOREXEL in Batalha, Portugal in May, others were a chance to visit partners or clients. While most truck guests were installers, sometimes designers or architects also came aboard. Whether at a packed industrial fair or a local wholesaler, people were always curious. “People asked questions or held lengthy professional conversations,” Mr. Brüning says. And regardless of where the truck was and who was visiting, there was one constant: “Everyone always wanted to play with and hold all the products,” he explains. In fact, due to the huge interest in the luminaires on show, it was necessary for him to always check that everything was safely secured again before heading off. “I didn’t want any breakages!”
For those not able to visit the truck, its progress was (and will continue to be) documented on social media. Using the hashtag #LEDVANCEtruck, regular updates were posted on the LEDVANCE Twitter, Facebook and Instagram channels. From photos of the diverse tour locations, to maps announcing the upcoming stops – it was always possible to join LEDVANCE on the virtual road.