It is no secret that the layout of a supermarket influences purchasing decisions. Where products are placed often (unconsciously) determines what lands in a shopping cart. The icing on the cake? Combining this with the right lighting. As different food products present specific requirements, and LEDs provide more options than ever before, we asked André Schweinsberg, Vertical Application Manager Shop EU at LEDVANCE, to walk us through a store.
The right light welcomes a customer from a distance. “Light should direct and guide a shopper through a store. Perfectly staged sales areas can then increase buying pleasure and sales success,” explains Schweinsberg. “Good lighting means a customer will stay in a shop longer and potentially purchase more.”
“Today, LEDs offer more sophisticated possibilities,” he says. “These include dark and bright contrasts that create a more interesting and dynamic environment.” What is crucial is that visual attention is always directed towards the goods. Vertical direct lighting from shelving, that points light exactly where it is needed, is a good option.